CNBC Bolsters Staff Devoted to DTC, Streaming
CNBC, in the midst of developing more direct-to-consumer services under a larger initiative by corporate parent Versant Media, said it hired two new executives to oversee work tied to development of subscriptions and partnerships. Ian Moore, who has logged stints at Verizon Media
CNBC's move to bolster its staff with a focus on direct-to-consumer (DTC) and streaming services is a significant one, especially in today's rapidly evolving media landscape. By hiring two new executives to oversee the development of subscriptions and partnerships, the network is clearly signaling its commitment to expanding its reach and revenue streams beyond traditional television.
This shift is particularly relevant in the context of the larger media industry, where DTC services have become a major area of growth and investment. With the rise of streaming giants like Netflix and Hulu, traditional TV networks are under pressure to adapt and innovate in order to remain competitive. CNBC's parent company, Versant Media, is likely looking to position its assets for success in this new era, and the addition of these new executives suggests a strategic focus on building out DTC capabilities.
As the media landscape continues to shift, it's worth watching how CNBC's DTC and streaming efforts take shape, and what kind of content and services the network will offer to subscribers. Will the network focus on live events, original series, or something else entirely? And how will it differentiate itself from other DTC services in the market? With the appointment of these new executives, CNBC is poised to make some big moves in the DTC space - stay tuned to see what happens next.
Originally reported by variety.com. SalonNews adds analysis for culture, style & media readers.