‘Building the Band’ Group Soulidified Signs to Atlantic Records (EXCLUSIVE)
Soulidified has signed to Atlantic Records, just a year after they were introduced to the world on Netflix’s “Building the Band,” Variety can exclusively announce. The group, consisting of Shade Jenifer, Malik Heard, Bradley Rittmann and Landon Boyce, was initially formed on “Bui
The signing of Soulidified to Atlantic Records is a significant development in the music industry, particularly given the group's unique formation on Netflix's "Building the Band". This move highlights the growing influence of streaming platforms and reality TV shows in shaping the careers of emerging artists. The fact that Soulidified was able to leverage their exposure on the show to secure a record deal with a major label like Atlantic Records demonstrates the changing landscape of the music industry, where traditional routes to success are no longer the only path.
The music industry has long been driven by talent shows and competitions, but the rise of streaming platforms has created new opportunities for artists to gain visibility and build a fanbase. Soulidified's journey from a reality TV show to a major record label is a testament to the power of these platforms in launching careers. As the music industry continues to evolve, it will be interesting to see how other streaming platforms and reality TV shows follow in the footsteps of "Building the Band" and Atlantic Records in discovering and promoting new talent.
As Soulidified begins their journey with Atlantic Records, it will be worth watching how the group navigates the challenges of the music industry and leverages their unique formation to build a loyal fanbase. With the support of a major label, they will have access to significant resources and expertise, which could help them to produce high-quality music and reach a wider audience. Fans of the group and industry insiders alike will be eager to see how Soulidified's music develops and whether they can achieve mainstream success, making them a group to watch in the coming months.
Originally reported by variety.com. SalonNews adds analysis for culture, style & media readers.